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Ranging from the idea of Most Acceptable but Advanced to modern polling on new music in order to determine whether the song warrants radio play, Thompson tells the stories of pop culture, and doing so captivates at the combination of detail, planning, and luck comes into creating a breakout hit. He details the exhaustive work that went into George Lucas’ writing process, how the man tried to buy both Flash Gordon and The Hidden Fortress (which I teach in my film class) only to be denied and then create Star Wars in their image. To think what movies he would have made and what would have come out of it. Thompson explores ascetics, the music industry, publishing, and even social media. While some of his insights only needed aggregation, they still stand out, inspire, and push the reader on. If you’re interested in any of these areas, give the text a read.